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Written by David Kaplan
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What is SEO Linking Strategy? It's a VERY important part of your SEO strategy. Google looks at a lot of different things when determining how your site should be ranked. One of the important things they look at is popularity. If they think your site is popular then that will help you rank higher. Of course you need to do a lot of other things, but this is big. Huge. The more sites that link to you, the more popular your site might appear to be...
Most people think SEO Linking Strategy is something called reciprocal links. Reciprocal links are where you link to me, and I'll link to you. That used to work, but these days Google is a lot smarter than that. If they see a ton of sites linking to your site and your site is linking back to those sites, then they are going to put two and two together and you will not see the benefit. In fact, Google might think you are trying to manipulate your ranking and punish you (see sandboxing).
You can find a great SEO products by vistings our SEO Products and Services page.
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Written by David Kaplan
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Everybody is talking about Google AdWords. What is it? It's how you run ads on Google. Let's say you want to sell a product on the internet. Before you can do that, your potential customers have to find you. There are a few ways this can happen. - You place offline ads directing people to your site. These include radio, billboards and newspapers
- You have great SEO positioning (we can help you get that). This means that when somebody types in a search phrase your site (or product) shows up at the top of the results.
- The third is paid ads on Google. You've noticed that Google has something called Sponsored Links. This is their paid ad section. These ads are placed either by an agency or by you, using Google AdWords.
No matter how you get your product on Google you need to understand how Google 's paid product works.
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Written by David Kaplan
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SEO, SEM and PPC are the three key components of online search engine marketing. What do they mean? SEO = Search Engine Optimization. The process of improving the volume of traffic to a web site from search engines via "natural" (non-paid) search results. This is clearly the best way to get traffic, but also the hardest. Why is it the hardest? Because you can't pay for instant results. SEM = Search Engine Marketing. SEM is a form of internet marketing that seeks to help websites get better visiblity on search engines. SEM can include SEO, PPC, paid inclusion and paid placement. PPC = Pay Per Click. Self explanatory. You place ads on search engines and you only pay when somebody clicks on your ad. These show up on Google as "Sponsored Links". This is a great way to get started but it can be very expensive. SEO-Online.com can help you with all your SEO, SEM & PPC needs. Just click on the Contact Us link at the top of this page. |
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Written by David Kaplan
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It's a pleasure to welcome you to SEO-Online.com. Do you sell products or services on the web? Do you want customers to find you without spending a ton of money buying ads? Contact SEO Online to find out how. |
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