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Written by David Kaplan
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Search Engine Rankings refer to the position your site occupies on Google or other search engines. Obviously, the higher your ranking, the easier it is for your site to be found by prospective customers. You can save a lot of money if you have great SEO position, as opposed to great PPC position. PPC position is pay per click position and that can get very expensive. You need a great SEO strategy and we can help you. |
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Written by David Kaplan
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Search Engine Marketing (SEM) is a form of marketing of that seeks to promote websites by increasing their ranking in search engine results pages (SERPs). Search Engine Marketing is the practice of buying paid search listings, different from Search Engine Optimization (SEO) which seeks to obtain better free search listings. We can help you with all your Search Engine Marketing needs. Our rates are based on spend. Please contact us for more information. |
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Written by David Kaplan
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Search engine optimization (SEO) is the process of improving the amount of traffic to a website from search engines (like Google) via organic search results. Organic search results are non-paid search results. For example, if you type a search phrase on Google you'll get 2 types of results. The first is paid results (Sponsored Listings) and the second are organic search results. Organic search results are the results that Google displays based on what you searched for. Since these are not paid results, Google delivers what they feel to be the most relevant results, in order or importance. |
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Written by David Kaplan
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Site maps are a very important [and often overlooked] component of a website. According to Wikipedia "Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses Macromedia Flash or JavaScript menus that do not include HTML links. Most search engines will only follow a finite number of links from a page, so if a site is very large, the site map may be required so that search engines and visitors can access all content on the site." We can help you create a site map that will help search engines and users locate pages on your site. |
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Written by David Kaplan
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Search Engine Results Pages (SERP's) are the pages you see after you type in a search on Google or other search engines and click on the Search button. These are the most important pages on the internet, in our opinion. The reason for this is that without search engines (and SERP's) people would not be able to locate most pages on the internet. When you consider that there are billions of pages on the internet, you can see how true this statement is. |
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Written by David Kaplan
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Social Media Optimization (SMO) is key when it comes to increasing your websistes popularity. Tools include adding RSS feeds, adding a "Digg This" button and blogging. We have expert content writers who specialize in writing content that is appealing to both your customers and to the search engines. This content appears in blogs, information websites and even your site (if you'd like). We also create widgets and gadgets, which are a great way to drive traffic to your site. So, in short, we can help you with all your Social Media Optimization needs! |
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