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SEO, SEM and PPC are the three key components of online search engine marketing.   What do they mean?

 SEO = Search Engine Optimization. The process of improving the volume of traffic to a web site from search engines via "natural" (non-paid) search results.  This is clearly the best way to get traffic, but also the hardest.  Why is it the hardest? Because you can't pay for instant results.

SEM = Search Engine Marketing.  SEM is a form of internet marketing that seeks to help websites get better visiblity on search engines.  SEM can include SEO, PPC, paid inclusion and paid placement. 

PPC = Pay Per Click. Self explanatory.  You place ads on search engines and you only pay when somebody clicks on your ad.  These show up on Google as "Sponsored Links".  This is a great way to get started but it can be very expensive.

SEO-Online.com can help you with all your SEO, SEM & PPC needs.  Just click on the Contact Us link at the top of this page.