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Google AdWords, what are they? PDF Print E-mail
Written by David Kaplan   

Everybody is talking about Google AdWords.  What is it? It's how you run ads on Google.  Let's say you want to sell a product on the internet.  Before you can do that, your potential customers have to find you.  There are a few ways this can happen.

  • You place offline ads directing people to your site.  These include radio, billboards and newspapers
  • You have great SEO positioning (we can help you get that).  This means that when somebody types in  a search phrase your site (or product) shows up at the top of the results.

  • The third is paid ads on Google.  You've noticed that Google has something called Sponsored Links.  This is  their paid ad section.  These ads are placed either by an agency or by you, using Google AdWords.

No matter how you get your product on Google you need to understand how Google 's paid product works. 

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