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| Flash and Javascript, should I use it? |
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| Written by David Kaplan | |
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A lot of people have asked: "Should I use javascript or flash on my site"?
Here's the issue - when Google or any other search engine visits your site they follow the links they find, usually links on your home page. If you have a site map, even better (we'll discuss site maps in tomorrows column).
If you have links in a javascript or flash ad rotator or menu system be aware that Google will not be able to follow those links, so if you are not linking to those pages from somewhere else on your home page (or site map) Google will NOT be able to find those pages, and those pages will NOT show up in the search results. That's a bad thing.
Now to answer the question. Some sites (like buy.com or ticketsnow.com) have a flash or javascript ad rotator on their sites. This is fine. The reason it's ok is because they also have regular links to the products in those ad rotators on their home page or site map.
We've seen sites that are 100% flash. That's a real problem if you want to appear in Google's free search results. The same with menu systems. We've all seen sites that have javascript or flash based menu systems (e.g. bestbuy.com). Google is unable to click on links so they won't know those pages exists, and if they don't know, those pages won't show up in the search results. If this is all too complicated, feel free to contact us and we'll be happy to help you. It probably won't be free though! |
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